The logo and icons, construed of circular rings depict the circle of life, a constant loop focused on the never-ending need to help animals who are suffering. The bold lines provide a feeling of strength, a must-have attribute of those involved in animal rescue, and the open hand under each icon depicts the love and responsibility people have to care for these animals.
The logo’s designer, Jessica Santa-Cruz of Softshell Design, LLC. understood the importance of updating the corporate identity.
“In the new brand design, we have created authentic visuals, depicting the depth of the work of the SFSPCA,” said Chris Septer, SFSPCA’s Executive Director.
The SFSPCA re-energized commitment cannot only be seen in the logo design but also in its new website, www.helpthehorses.org, and more importantly, in the brand personality of the organization with improved customer service, enhanced donor relations, larger volunteer corps and a strong working board.